Learn to Operate Your Own Winery
The following list of wine industry knowledge
resources, books and magazines should get you well on your way
to starting your own winery. While there are many books on
winemaking and vineyard management on the market, finding winery
marketing resources can be quite difficult. We hope these
resources help you make your dream a reality!
Winemaking:
From Grape Growing to Marketplace -
An excellent book on all aspects of winery business.
Outstanding
in breadth and coherence, this definitive review is designed
to embrace the entire scope of wine culture, including vine
horticulture, winery design, wine processing, wine quality
control, wine analysis, and wine marketing.
Presented in an easy-to-use, step-by-step
format, Winemaking: From Grape Growing to Marketplace
guides the reader through the perils and pitfalls,
appropriate alternative pathways, and major sources for
equipment and materials within the winemaking industry.
Wine, Food, and Tourism Marketing (Journal of Travel & Tourism Marketing, Vol. 14, Numbers 3/4 2003) -
Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks.
Modern Winemaking -
Modern Winemaking has quite a bit of useful information, and it's well-written and informative. However, this is not a book for beginning home winemakers. If you're looking for more advanced info on wine chemistry than can be found in the introductory books then give this book a try.
Successful Wine Marketing - Successful Wine Marketing explains the principles, logistics, and strategies of wine marketing and sales, helping any winery or distributor understand the market, find a niche, and develop a successful plan.
Full of descriptions, tips, and real world examples from both wine and business experts, this book distills the lessons and practical knowledge that come out of the highly regarded University of California at Davis short course, given each summer in conjunction with the Office international de la vigne et du vin (OIV).
