Learn to Operate Your Own Winery
The following list of wine industry knowledge
resources, books and magazines should get you well on your way
to starting your own winery. While there are many books on
winemaking and vineyard management on the market, finding winery
marketing resources can be quite difficult. We hope these
resources help you make your dream a reality!
VineByDesign.com
provides winery websites, services and promotional items (a.k.a
schwag) for wineries and vineyards throughout Oklahoma.
Spinning the Bottle -
Spinning the Bottle is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished.
Sales and Service for the Wine Professional -
It is hard to imagine a book that is more helpful than Sales and Service for the Wine Professional for alcoholic beverage sales or more encouraging regarding professionalism in food and beverage service. Includes appendixes and self-assessment questions on each chapter.
The Wrath of Grapes : The Coming Wine Industry Shakeout And How To Take Advantage Of It
- if you are in the wine industry (at any point along the supply chain) or if you are considering entering the industry, read this book. If you are interested in learning how to taste wine, that is not the intent of this book. Lewis writes this book as an insider on the industry and from a consultant's perspective.
Wine Business Monthly -
Wine Business Monthly Magazine features in-depth business features and information on the latest news, events, and trends in the North American wine industry. WBM is the Largest Wine Trade Magazine in North America
Wine, Food, and Tourism Marketing (Journal of Travel & Tourism Marketing, Vol. 14, Numbers 3/4 2003) -
Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks.
Modern Winemaking -
Modern Winemaking has quite a bit of useful information, and it's well-written and informative. However, this is not a book for beginning home winemakers. If you're looking for more advanced info on wine chemistry than can be found in the introductory books then give this book a try.
Successful Wine Marketing - Successful Wine Marketing explains the principles, logistics, and strategies of wine marketing and sales, helping any winery or distributor understand the market, find a niche, and develop a successful plan.
Full of descriptions, tips, and real world examples from both wine and business experts, this book distills the lessons and practical knowledge that come out of the highly regarded University of California at Davis short course, given each summer in conjunction with the Office international de la vigne et du vin (OIV).
Wine Business Insider -
A weekly information service for the wine industry. Though most people focus on the drinking and appreciation of wine, wine business news can be an interesting subject in its own right. That's because wine is not only a science an art, but a very big, multi-billion dollar industry. An industry that combines a reverence for tradition with a rapid evolution in technical and business techniques.
